Which Used Car Brands Attract Most African-American Buyers?
A report published by the Statista Research Department showed that the number of new vehicle owners only increased by 0.6% between the years 2014 and 2015 among the African-American ethnic group. As vehicle registrations were high in number during that timespan, it shows that the African-Americans had more financial sense and moved to the used car market instead of spending those extra dollars behind new cars. And among used car brands, this large group of US citizens has their preferences and buys cars of one carmaker overwhelmingly more than all others in the market.
Toyota is the most preferred brand
Toyota accounted for 15% of all the 641,000+ vehicle registrations by African-American car owners in 2010 and that number has been growing ever since. The brand is known for its long-lasting and reliable cars and has successfully attracted the trust of this community. Beyond that, Toyota’s reputation in the market for used cars and trucks in Greer, SC, is unparalleled. Whether it is the Camry or the RAV4, Toyota lives up to its mark
Ford, Chevrolet, and Honda stand neck to neck
Honda wins the confidence of African-American buyers in the sedan segment. Ford takes the prize in trucks. Chevrolet impresses with its presence in almost all categories and entices with lower prices and great performance. Ford stands first among the three on grounds of preference closely followed by Chevrolet and then Honda
Nissan, Hyundai, and Kia come next
African-Americans buy more Nissans than Hyundai or Kia. Shoppers looking for quality used cars in Greer, SC, go for the brand’s Armada, Murano, Rogue, and Pathfinder without many skepticisms. Hyundai sees a decent sales figure in the group owing to its decent performance. And Kia attracts because of safety and technology.
Dodge, GMC, and Volkswagen are the worst performers
Volkswagen is not the African-Americans’ family car. Given its disappointing reliability, shoppers from this ethnic group rarely go for this brand unless the offer on the table is too good. African-Americans looking to own luxury used trucks in Greer, SC, do go for GMC. But they comparatively prefer Dodge’s RAM more in this segment.
Buick and Cadillac are growing in popularity
Buick saw a 72% rise in sales figure among the African-American group in 2009-2010. And that trend has caught on again as shoppers of this community are hitting the top buy here pay here in Greer, SC, in search of Buicks. Cadillac’s popularity is also soaring along with Buick where Infiniti and Subaru are in contention as well.
No one wants a Land Rover
Given the market trends of used cars and trucks in Greer, SC, the African-American community has no interest in European cars. No European maker features in the top 10 list. The popularity trend is also light for the likes of Land Rover, BMW, Audi, and Mercedes.
This goes on to show that African-American shoppers are more about performance and powertrain than style and bulk. Hence, the Asian carmakers rank high in preferences than American or European makers. The story for Toyota, Honda, and Nissan is the best overall. Land Rover and Mazda are suffering. This ethnic group knows where to bet their money when it comes to used cars in Greer, SC.
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